The Latest On What's Happening With The Chamber & Our Members

Summit Credit Union to Celebrate New Stratford Executive Park Branch

Summit Credit Union, headquartered in Greensboro, NC, is pleased to announce a Grand Opening Celebration at its new branch in Winston-Salem’s Stratford Executive Park on June 30, 2017. The Grand Opening will run from 10:00 a.m. – 4:00 p.m. with a ribbon cutting at 11:00 a.m. The branch is located at 1100 South Stratford Road.

Members, newcomers, and employees at local businesses are welcome to attend. Festivities will include free food, refreshments, and giveaways. In addition, attendees will have a chance to spin a prize wheel with a chance to get into a Money Machine to grab some fast cash!

The credit union moved into the new Stratford Executive Park branch after closing its Cloverdale branch in May. The new office is a full-service branch and features drive-through tellers, safe deposit boxes, and a coin counter that is free for members.

Chartered in 1935, Summit Credit Union is a not-for-profit financial institution that offers a wide-range of consumer financial products, including home loans, checking accounts, car loans, home banking, mobile app, Visa credit cards, credit builder programs, and more.

Summit Credit Union has assets of $226 million and 31,400 members. It positions itself primarily as an employee benefit serving over 200 employers in North Carolina and operates branch offices in Hickory, Greensboro (2), Winston-Salem (2), Raleigh, and Oxford.

Allegacy Federal Credit Union Salute to Business Luncheon – Wednesday, May 31, 2017

For 50 years, Allegacy has helped its members, employees and the communities it serves be their best by helping people make smart financial choices. By doing right, Allegacy has become one of the largest credit unions in North Carolina serving over 136,000 members worldwide with over $1.3 billion in assets and an additional $1.1 billion dollars in assets under management in its financial planning group. With roots in Winston Salem, Allegacy has 12 convenient locations and eight high school student-run credit unions in the Triad.

“We have so much to give to the communities we serve. Of all the things that have changed in 50 years, I am struck by one thing that hasn’t: Allegacy Federal Credit Union and its employees, are here. Right Here in the Triad. Looking out for you. And helping you make smart financial choices,” said Cathy Pace, President and CEO, currently serving the credit union for 38 years.

Allegacy’s core belief in doing the right thing led its employees to log over 7,000 community service hours in 2016 alone. Their commitment to the community extends beyond giving time. In first quarter of 2017, the credit union donated over $91,000 to local charities and to date they have donated over $1.73 million dollars to help find a cure for breast and ovarian cancer here in the Triad.

Allegacy offers personal and business financial services to help a broad membership base including the employees, retirees and families of over 700 companies throughout the country be their best.

Front Row (left to right):

Tracy Myers, Assistant VP of Member Development – Allegacy Federal Credit Union
Cathy Pace, President & CEO – Allegacy Federal Credit Union
Richard Brooks, Director of Sales and Marketing – Twin City Quarter
Ashley Kohlrus, COO – Allegacy Federal Credit Union

Second Row (left to right):

Rodessa Mitchell, Vice President, Education & Workforce Development – Winston-Salem Chamber of Commerce
Gayle Anderson, President & CEO – Winston-Salem Chamber of Commerce
Dan Joyner, President – Image360

Third Row (left to right):

Jill Atherton, Vice President, Economic & Community Development – Winston-Salem Chamber of Commerce
Terry Barber, Director of Catering and Event Planning – Twin City Quarter

How Trademarks Can Help Build Your Business

“I dyed my hair this crazy red to bid for attention. It has become a trademark, and I’ve got to keep it this way.” – Lucille Ball

Whether you’re a Millennial binge-watching I Love Lucy, or a Baby-Boomer reminiscing about your family’s one black-and-white TV set, most people remember Lucille Ball and her bright red hair. Her hair was her “trademark” – what set her apart from other actresses and made her memorable.

But is that what a “trademark” really is, or is this just a colloquial, inaccurate use of that word?

Actually, Lucy’s not off the mark (pardon the pun). A trademark is any word, phrase, letter-string, slogan, logo, symbol, design, scent, color, or even sound that identifies a source of a product or service. A trademark is not only the NIKE® brand or Nike’s “Swoosh” logo; other trademark examples include the look of a Coca-Cola® glass bottle, the distinctive sound of a Harley-Davidson® brand motorcycle, and the pink color used on Owens Corning® brand insulation.

All these trademarks communicate to the consumer that the product comes from a certain trusted source. The buyer may not know the name of that source, but the buyer trusts that any product bearing that trademark maintains a certain level of quality and embodies attributes that the consumer associates with other products bearing that trademark.

If you were to see a Rolex® limited edition car going down the road, you’d probably assume that the car is luxurious, expensive, and might even display a diamond-encircled Swiss clock on the dashboard. This is true because you have come to trust that the ROLEX trademark means you’re buying a high-end product.

What do Trademarks Mean for your Business?

Trademarks do not have to be registered to have value and to be valid and enforceable. The minute you open your doors for business, you are beginning to create a trademark (and possibly multiple trademarks). Your customers will rapidly associate your trademark or business name with the friendliness and the level of service they encounter or with the quality of the products you are selling. If customers are pleased with their purchases and the service they received, your trademark value goes up, and your competitors start to take notice.

So why should you go to the trouble and expense of registering your trademark? Here are just a few reasons:

* Registration makes it easier to prove your trademark rights, rather than having to present evidence about your trademark use, your volume of sales, and where you have used your trademark.

* Registration makes it easier to prevent domain name cybersquatters and pirates.

* Registration makes it easier to go after counterfeiters and infringers of your trademark.

* If you have trouble with fake goods bearing your trademark coming into the U.S., you can register your trademark with U.S. Customs and Border Patrol and they may stop counterfeit goods – but only if the trademark is federally registered.

* Registration affords a presumption that you have nationwide rights, even if you only have sales in a couple of states. Since trademark rights are based on actual use, though, bear in mind that your rights might not vest until you have actually used your trademark in a particular state. Once you have used your trademark in a state, your rights pre-date to the date your trademark was federally registered.

* A registered trademark is a valuable business asset, especially if you sell your business.

Notice that I used the words “federally registered” quite a bit. That’s because trademarks can be registered in each state, too. A state trademark registration costs a bit less than a federal registration, but only applies within that state. There are more pros and cons to state registrations versus federal registrations, but we’ll have to address those issues in another column.

Don’t go the Way of the Trampoline – Keeping Your Trademark’s Value

Registration does not mean that a trademark will be valid and enforceable forever. A federal registration must be maintained periodically, including by renewing your registration every 10 years and periodically filing a “Declaration of Use.”

More importantly, you must use and protect your trademark so that it does not lose its ability to designate a single source for the product or service.

Always remember that trademarks are adjectives. Adjectives modify nouns, so you should use your trademark/adjective in connection with a noun in order to prevent the trademark from becoming a generic product descriptor. That noun could be the word “brand,” but it is helpful to give the consumer a more descriptive noun to call your product.

This concept is sometimes called “genericide” – when a trademark loses its value to distinguish a single seller of a product and becomes the generic word for a product. Classic examples of genericide include “escalator,” “corn flakes,” “yo-yo,” “aspirin,” “kerosene,” and “trampoline.” All these words used to be trademarks, but their manufacturers and marketers failed to give the consumer a name to call the product. Since the consumer didn’t know what else to call that “bouncy toy for your backyard,” they just called it by its brand name, and “trampoline” passed into the English language as a new noun rather than a trademark.

Genericide is why you’ll see “Kleenex® brand facial tissue” on every box, or “Band-Aid® brand adhesive strips” or “Jell-O® brand flavored gelatin” or “Rollerblade® brand in-line skates.” These companies are ensuring that their trademark doesn’t become the generic name for the product, which would mean that their competitors could start calling their in-line skates “rollerblades,” too.

Your Trademark: Use It or Lose It

Let’s look at the second part of the Lucille Ball quote: “I’ve got to keep it this way.” Lucy was exactly right, again. In order to keep a trademark, you’ve got to continue to use it. If Lucy hadn’t kept her hair that bright red color, her audience would cease to associate it with her.

The same is true for more typical examples of trademarks, like words and logos. If you don’t use your trademark, you wind up losing it.

There’s an interesting debate in the law right now about when a trademark actually “dies.” When do consumers cease to remember a trademark, or cease to associate it with a single source? Naturally, the answer to this question varies from trademark to trademark, depending on the strength of the trademark and the goodwill and reputation that it had built.

A cottage industry has grown up around these “zombie” trademarks. Some entrepreneurial companies are trying to resurrect brands of companies that have gone out of business or of products that had left the marketplace, such as “Coleco,” “Montgomery Ward,” BRIM brand coffee, and UNDERALLS brand pantyhose.

So, what are the lessons to be learned here?

* Register your trademark.

* Use your trademark, and keep records of how you’ve used it and where you’ve used it.

* Use your trademark as an adjective – follow it with a noun and don’t let it turn into a verb (like “Go xerox some papers for me”) or the generic product name.

* Use your trademark with the registration symbol ® if it’s federally registered.

* Consult a trademark lawyer for more advice on using and protecting your valuable trademark rights.

Meet the Author – Arthur DeBaugh
Art DeBaugh is an attorney at the law firm of Bell, Davis & Pitt, P.A. As a North Carolina State Bar certified specialist in trademark law, Art has more than 25 years of experience protecting clients’ intellectual property. He focuses his practice on trademarks, marketing/advertising/promotions issues, copyrights, trade dress, trade secrets and business and corporate matters. Art represents clients in a wide range of industries, such as software and electronics, health care, marketing, consumer packaged goods, apparel/textile, retail, and food & beverage. He has prosecuted more than 3,000 trademark applications in the United States alone.

Make this summer hunger-free for kids!

You can have a meaningful impact on the life of a child. 1 in 4 children in our community lives in a family struggling to provide the nutrition they need to thrive and grow. When school lets out and cafeterias close, many of these children are at even greater risk of going hungry.

Together, we can make this summer hunger-free for local kids! Through June 30, 2017, all gifts to Second Harvest will be matched dollar-for-dollar to provide nutritious, summer meals for thousands of children who need them. Every $1 you give will provide 14 nutritious summer meals. Make your gift today! #FeedingCommunity #FeedingFutures

Learn how YOUR organization can become a Summer Meals site sponsor here.

Learn more about us at:

Wise Man Brewing Releases First Cans

Since opening in late January, craft beer drinkers from throughout Western North Carolina have flocked to the Wise Man Brewing taproom in downtown Winston-Salem. The family-friendly atmosphere and knowledgeable service by “Beer Scholars” is only surpassed by the quality of the beer. Their early success has led to rapid expansion, and this past Saturday, they will marked another major milestone as they released their first beer, Mountain Calling IPA, in cans.

Mountain Calling is a West Coast IPA, a style known for strong, crisp, bitter beers bursting with an intense hop character, highlighting citrus and pine flavors. Mountain Calling is dry-hopped with a pound and a half per barrel of Citra, an increasingly hard-to-find hop that lends strong citrus and floral qualities to this clean and crisp IPA. 

“Ever since opening night, our customers have been asking when we will package Mountain Calling,” said Jason Morehead, one of three founders of Wise Man Brewing. “Now that we have increased our capacity in the brewery, we finally have enough beer to go around.”

When Wise Man opened, they had five fermenters allowing them to produce roughly 3200 gallons of beer at any given time. After nearly running dry their first weekend, they quickly scaled up production and purchased three additional fermenters, almost doubling their capacity to 5900 gallons. Although they had originally planned on not repeating recipes, customer demand in the taproom made it clear that some of the popular beers like Mountain Calling should be brought back. “What inspired us to start our own brewery was a love of innovation and experimentation,” explained Sam Victory, Head Brewer and founder, “but it’s safe to say that Mountain Calling is here to stay, and we are excited to now offer it in cans!”

Beer has been canned for decades, but has seen a resurgence recently, especially among small craft breweries. According to the Brewers Association, small breweries nationally increased the amount of canned beer by 23.7% between 2013 and 2016. In the Triad, this trend has caught on in the last few months with Four Saints, Preyer, and Gibbs leading the way. Can releases in other regions of the country attract long lines of passionate beer fans. Time will tell if this trend catches on in North Carolina.

Cans went on sale 11AM Saturday, June 17, at the brewery and taproom, located at 826 Angelo Bros Ave in Winston-Salem. Check out their Facebook or Instagram feeds for event updates.

Special Offer for W-S Chamber members to see Guns N’ Roses IN CONCERT

LIMITED NUMBER OF DEACON TOWER PRESS BOX SEATS for exclusive client entertainment or for friends and family to the show of the year!

GUNS N’ ROSES — with special guest — will be LIVE at Wake Forest University’s BB&T Field (located at 499 Deacon Boulevard) on Friday, August 11th. This special package is $300 per seat and is only for W-S Chamber of Commerce Members and includes the following:

– Full Hot Buffet
– Beer / Wine / Spirits / Soft Drinks / Water
– Air Conditioned Premium Seat in Deacon Tower Press Box

For more information or to order this exclusive small business entertainment package, please call 336-373-7410.

Wal-Mart ONLINE GROCERY PICKUP in Winston Salem, NC!

Shop for all your groceries and enjoy Walmart everyday low prices anytime, anywhere with your Walmart Pickup! Under five-minute wait time guaranteed from our skilled and highly trained personnel shoppers that will select only the highest quality products for you. The best part is the service is FREE to use and the prices of items are the same as in-store.

Want an even faster experience? Download our mobile app on your device and have mobile check-in.

Visit us today at to begin this amazing experience and also check us out at!

Venture Café Winston-Salem: June 15 Gathering

Join innovators, entrepreneurs, business leaders, investors, students, dreamers and doers of Winston-Salem Thursday, June 15, at 5pm at Wake Forest Biotech Place as we work to build a more resilient local economy!

Learn what it takes to grow local tech talent, take the next steps in our Hack Winston-Salem series, a have conversion with the Creative Corridors Coalition, explore a collision of ‘wine & design’, and meet a homegrown venture taking a bold new step for women entrepreneurs.

Venture Café Winston-Salem helps enhance and accelerate the growth of innovation and entrepreneurship in our city through high-impact programming and events and by creating intentional spaces for individuals and organizations to gather, connect, and build relationships. Venture Café Winston-Salem is a member of a global network, with partner organizations in Boston/Cambridge, Massachusetts; St. Louis, Missouri; Miami, Florida; and Rotterdam, Netherlands.

For more information, visit

The Salvation Army Boys & Girls Clubs seek Sponsors for Annual Dinner

The Salvation Army Boys & Girls Clubs are seeking sponsors to help create great futures for the youth of Winston-Salem!  The annual fundraising dinner is Thursday, August 17, at the Embassy Suites Hotel in downtown Winston-Salem. This year’s keynote speaker is Charlotte Hornet great Dell Curry. Individual tickets, table sponsorships, and Bronze, Silver, Gold, and Platinum sponsorship levels are now available. Bronze and higher level sponsorships include a “meet and greet” with Dell Curry.

For reservations and complete sponsorship information go to or text “CLUB” to 9199.


About the Salvation Army

The Salvation Army, an International movement, is an evangelical part of the universal Christian church.  Its message is based on the Bible.  Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.  The Salvation Army was established in Winston-Salem in 1907 and serves more than 50,000 people in Forsyth, Davie, Stokes and Yadkin counties each year.  The Salvation Army offers many programs including the only emergency shelter for homeless families in Winston-Salem, the only on-site breakfast feeding program in the community, a travel assistance program, and a program in conjunction with the Winston-Salem/Forsyth County Schools to purchase new shoes for school age children called Happy Feet. The Salvation Army is a participating United Way agency.  For more information about programs or to make a donation, visit . Connect with us on Facebook at ,  Twitter at and Instagram at

The Salvation Army of Winston-Salem, 901 N. Cleveland Ave, Winston-Salem, NC  27101  (336) 723-6366

REMINDER: 58th National Sports Media Association Awards – June 25-26

The National Sports Media Association announced that the 58th Annual Awards Weekend will be held in Winston-Salem, NC, for the first time. The Awards Weekend kicks off with Registration at Noon on Sunday, June 25th at the Marriott Winston-Salem.

Among the honorees expected to attend: Hall of Fame inductees Mike Lupica (NY Daily News) and Linda Cohn (ESPN), National Sportswriter of the Year Tom Verducci (Sports Illustrated) and more than 40 state sportscasters and sportswriters of the year. Rick Reilly (Sports Illustrated/ESPN) will emcee the awards banquet on Monday, June 26.

Please join us in making this the first of many years showing off Winston-Salem to the nation! For more info and registration, go to: