Chamber Research Center & Publications


The Chamber’s Research Center, part of our Economic Development group, is a free service to all members in an effort to offer market research to help you make better business decisions. The Research Center is here to support the growth of Winston-Salem and Forsyth County by offering industry analysis that focuses on real-world needs to grow and sustain industry clusters, support associations and organizations and foster environments where business can flourish.

This service is available to you in numerous shapes and forms with everything from through one-on-one meetings, surveys of stakeholders and industry leaders, analysis using state of the art business software or collection of and interpretation of public information. Our Research Center staff will create customized maps, charts, tables, and reports for a wide array of information that you can use to target new customers, discover unique opportunities, identify the perfect new location and succeed in our rapidly changing business climate. End products for research clients engage many levels of planning and analysis to support industry needs and goals for growth. Regardless of the scope of your project, the Chamber’s Research Center is equipped to deliver the data you need to feel confident in your results.

Scroll down to see a list of just some of the information we can readily provide. Just tell us what you need and we will try our best to get it for you. Contact Joseph Hamby at 336-728-9227.

For more information on Research and to see Sample Research Projects, click here.

The Chamber Research Center has also produced a number of publications that offer important insights into our area’s demographics, spending habits, labor force and much more. Click here to see a complete list of our publications.

The Chamber Research Center can provide general or customized information on:



Consumer Spending Habits

Population Household Goods & Services
Population Growth Financial Investments
Projected Population Growth Retail Goods & Services
Population by Race & Ethnicity Restaurant Market Potential
Income Healthcare Expenditures

Educational Attainment

Quality of Life

Educational Attainment Cost of Living
Enrollment Crime Statistics
High School Dropout Rates Poverty Rate
SAT Scores Health Care Accessibility
Expenditures Per Student Community Rankings


Real Estate

Traffic Counts Available Buildings & Sites
Commuting Patterns Housing Permits & Construction Costs
Travel Time Housing & Office Prices

The Economy

Labor Force Statistics

Local Gross Domestic Product Labor Force Size
Largest Employers Labor Costs & Incomes
Business Expansions Unemployment Rates
Small Business Data Labor Force Participation Rate
Layoffs & Closings Industry Employment
Sales Tax Revenues Employment Projections
Agriculture Statistics Productivity
International Trade
Taxes, Incentives, & Energy Rates