In downtown Winston-Salem, years of exciting racing history is on display at the Winston Cup Museum and Special Events Center.

The unique collection of cars and memorabilia has been cultivated over the years by NASCAR enthusiast Will Spencer and his wife Christy, owners of JKS Incorporated. They opened the museum in 2005.

“I wanted to give something back to the city of Winston-Salem as well as preserve the 33-year history of Winston Cup Racing because it had such a positive impact on me and my business. So much happened in NASCAR in those 33 years, it’s really amazing.”

The museum is just a few blocks away from 6th Street and the Trade Street Arts District. Winston-Salem has a rich racing history and is the home of Bowman Gray Stadium, the longest continuously operated NASCAR sanctioned track in the country. In fact, at one time, Winston-Salem had a couple of other tracks in addition to Bowman Gray Stadium: Peacehaven Speedway and the Dixie Classic Fairgrounds Track.

Today, the museum is well worth an afternoon visit for any car enthusiast, but the most special way to experience the space is to host a special event or party. There are many options available to hold events in the space and give an ambiance that guests have never before experienced.

Visit for more information.

The Chamber’s Keep it Local initiative promotes community support for local business ventures. Spending locally creates a strong economy and a sense of place which gives our town its unique lifestyle. The Keep it Local campaign will feature a different segment of businesses each month in 2018. March is Sports Month.