The Latest On What's Happening With The Chamber & Our Members

Category Archives: News

Capital Bank Cuts the Ribbon on HOPE Inside Center

Capital Bank in Winston-Salem has become the first branch in the Triad to open an Operation HOPE center on-site. The ribbon cutting was held today at the Hanes Mill branch. The financial services offered by Operation HOPE include workshops and financial literacy courses, as well as access to a certified counselor, to help people improve their credit scores and cope with unexpected expenses.

Capital Bank HOPE Inside centers will provide free financial education to anyone in the community, not just bank customers. Individuals, families, and small businesses all are welcome. The locations are a partnership of the Bank with Operation HOPE, which has been helping promote financial literacy and economic empowerment across the U.S. since 1992.  

Full-time, certified bank counselors will lead monthly on-site introductory workshops, as well as provide one-on-one counseling on how to improve money management skills and create a more secure financial future. Individuals and families can get consumer rights information and coaching on how to improve credit scores, save money and pay off debt, and properly budget money. HOPE counselors can also provide workshops through community groups and employers.

Capital Bank believes that the HOPE Inside initiative can be transformational for participants, helping provide the tools for a strong financial foundation that leads to the ultimate goal of becoming a homeowner, starting a business, or living debt free. 

The first HOPE Inside at a First Tennessee Bank/Capital Bank location opened in November 2014 in Memphis. Since the start of the Bank’s partnership with Operation Hope, more than 10,000 people have benefited from the program.

Forsyth Tech Fall Semester Preview | Keep it Local

Looking forward to the fall semester at Forsyth Technical Community College will be a mixture of reflecting on the past with gratitude to President Gary Green, while anticipating the fall semester with excitement.

Earlier this year, Dr. Green announced he will retire in December 2018. This semester will conclude his seventeen-year tenure at Forsyth Tech.

Tremendous expansion and growth occurred at the college since 2001 under Dr. Green’s esteemed leadership. In addition, the college developed several additional center locations and programs, along with hosting two visits from sitting U.S. Presidents: President George W. Bush in 2003 and President Barack Obama in 2010.  

The college is now in the process of a Presidential Search for his replacement.

Co-Admission Agreements

New this fall, Forsyth Tech is pleased to announce two new co-admission agreements: one with The University of North Carolina at Greensboro and another with Gardner-Webb University. These agreements will make college transfer more seamless into these two institutions. Forsyth Tech will continue to pursue co-admission agreements to ease student transition between schools.

Welcome Week 2018

Beginning the first day of classes, Forsyth Tech gives a warm welcome back to new and returning students by hosting Welcome Week 2018, which begins August 20. Students will start the fall semester with a new program sponsored by Student Life and Engagement to help students find their way around campus and feel more at home at all eight Forsyth Tech locations.  Several programs, open houses, socials, and events will provide students with resources, along with introductions to administrators, clubs and extra-curricular activities. Forsyth Tech wants students to survive and thrive in and outside of the classroom. 

Forsyth Tech Works

To give back to the community, the staff and faculty of Forsyth Tech will participate in the second annual Forsyth Tech Works in September. Employees receive eight hours of community service to volunteer at non-profit agencies and help with special projects.

Community Events

Forsyth Tech will also put the community back into the college by offering free speaking events for students and the public:

  • The Humanities Enrichment Series provides educational lectures that are engaging and informative about global and cultural issues.
  • The SciTech Lecture Series, sponsored by the National Center for Biotechnology Workforce, combines the best of science and technology with speakers offering insights into the latest research and development from business and healthcare to academia.

Pulitzer Center Campus Consortium Network

In addition, as part of the Pulitzer Center Campus Consortium Network, Forsyth Tech is one of 30 national universities and community colleges to connect reporting on global issues with students, faculty and communities across the country. Forsyth Tech will host speakers from the Pulitzer Center during the fall semester.

Take Another Look at Forsyth Tech

This is only a preview…if you haven’t seen or heard about the programs at Forsyth Technical Community College lately, you might be surprised at what is available. Take a look at our website. Even if you haven’t been back to school in a while, you may find something that will draw you back this fall.

The Chamber’s Keep it Local initiative promotes community support for local business ventures. Spending locally creates a strong economy and a sense of place which gives our town its unique lifestyle. The Keep it Local campaign will feature a different segment of businesses each month in 2018. August is Education Month.

Announcing the 133rd Annual Meeting

For 133 years, the Winston-Salem Chamber of Commerce has been on the leading edge of the transformational progress that has shaped our city. This year, transformation will be a part of the keynote discussion at the 133rd Annual Meeting brought to you by Wells Fargo:   

Wednesday, October 24 | 11:30a.m.-1:30p.m. | Benton Convention Center

Our keynote address will be delivered by Tim Sloan, CEO and President of Wells Fargo & Company. Following what Sloan has called a “transformational year” for the company, he’s been working to rebuild trust since taking the helm in late 2016.

Guests will also hear a special announcement from the Chamber indicating new updates ahead.

We’ll be celebrating the accomplishments of individuals and businesses making an impact in the community. During the event, winners will be announced for the Duke Energy Citizenship & Service Award honoring an outstanding volunteer, the Truliant Small Business & Independent Small Business Awards, and two new awards recognizing the Innovator of the Year and Collaborator of the Year. 

The Annual Meeting will also feature DaVonté McKenith, Weekday Morning Anchor at WXII 12 News, as the master of ceremonies.

The Annual Meeting luncheon is supported by Title Sponsor: Wells Fargo, and Supporting Sponsors: Cook Medical, Duke Energy, and Truliant Federal Credit Union.

Click here for information on sponsorships and table reservations.

Keynote Speaker

This year’s featured speaker is Tim Sloan, CEO and President of Wells Fargo & Company. Tim Sloan was elected chief executive officer of Wells Fargo & Company and a member of the Board of Directors in October 2016. He became president in November 2015.

Previously he served as chief operating officer from November 2015 to October 2016. In that role, Tim was responsible for the operations of the company’s four main business groups:  Community Banking, Consumer Lending, Wealth and Investment Management, and Wholesale Banking.

A 31-year company veteran, Tim had led the company’s Wholesale Banking business beginning in 2014. Prior to that, he served as Wells Fargo’s chief financial officer and also as chief administrative officer.

Tim earned his B.A. in economics and history and his M.B.A. in finance and accounting, both from the University of Michigan-Ann Arbor.

With a strong commitment to community, Tim serves on the Board of Overseers of the Huntington Library. He also is a member of the Board of Trustees at California Institute of Technology and a member of the University of Michigan’s Ross School of Business Advisory Board.


NBA All-Star Chris Paul Donates $2.5 Million to Wake Forest Basketball

Former Wake Forest University superstar and hometown hero Chris Paul is donating $2.5 million to support Wake Forest Basketball. 

The Houston Rockets point guard’s latest donation to his alma mater – the largest ever by a former basketball student-athlete or any alumnus under the age of 35 – will ensure that future generations of Demon Deacons can succeed on and off the court. 

Paul’s leadership gift demonstrates significant progress in fundraising efforts to transform the men’s and women’s basketball clubhouses with expanded and enhanced locker rooms, nutrition resources and treatment areas. The new Chris Paul Locker Room for the men’s team will be named in his honor. 

“Giving back has always been important to my family and me, and Wake Forest is part of my family,” Paul said of his most recent gift to support the Wake Will Lead campaign. 

“The recent investments towards improving Wake Forest Athletics are amazing, and now is the time to give back in a meaningful way. The locker room transformation project inspired me, because that’s where players build relationships and create a unifying camaraderie that is the foundation of success on the court. Forming lifelong friendships with your teammates is one of the most rewarding aspects of sports,” Paul said.

Paul and Wake Forest Director of Athletics Ron Wellman teamed up to make the announcement at the Chris Paul Family Foundation Charity Golf Classic today in Winston-Salem before a crowd that included nearly two dozen former Wake Forest basketball student-athletes and coaches, including Ish Smith, James Johnson, Josh Howard and Dave Odom. Tournament proceeds will provide scholarships for underprivileged elementary and middle school youth to participate in area sports organizations, such as the CP3 Academy, First Tee, YMCA of Northwest North Carolina, Winston Salem Lacrosse and Twin City Soccer.  

His philanthropic impact on the Winston-Salem area also includes an endowment for scholarships at Wake Forest. In 2007, Paul established the Nathaniel Jones Student Scholarship in memory of his grandfather and mentor, which awards two scholarships (one athletic and one academic) annually to deserving students, with a preference for those from Forsyth County. 

“Chris honors those who have inspired him by doing the same for many others,” said Wake Forest President Nathan O. Hatch. “I admire his leadership in the spirit of Pro Humanitate and am grateful for his unwavering commitment to his alma mater and our community.” 

“Everything we do is designed to develop our student-athletes into champions in every phase of their lives, and no one embodies the pursuit of excellence in sports, business and life more than Chris. We are incredibly appreciative of his continued support of Wake Forest University, our athletic department and our basketball program,” Wellman said. 

Men’s basketball head coach Danny Manning said, “We appreciate Chris’ desire to give back to our program and assist our mission to cut down nets. Our goal is to have players who are not just a part of this program for four years but are a part of this program for life. When our alumni are invested in the future success of Demon Deacon basketball, it allows us to build a stronger program. With this gift, Chris not only shows his generosity but his continued passion for Wake Forest and we are grateful to continue to have him involved with our program.” 

CP3’s longtime leadership continues

During his two seasons (2003-2005) at Wake Forest, Paul led the team to new heights and established himself as one of college basketball’s top players. Playing for the late Skip Prosser, the 2005 consensus first-team All-American led the Demon Deacons to a school-record 27 victories and the program’s first No. 1 national ranking during his sophomore season. He still ranks in the top 10 in school history in career assists (395), career steals (160), career 3-point percentage (46.9) and career free throw percentage (83.8). 

The No. 4 overall pick in the 2005 NBA Draft by the New Orleans Hornets, Paul has been the predominant point guard of his generation over the last 13 seasons. The 2005-06 NBA Rookie of the Year has been a nine-time NBA All-Star, earning MVP honors at the 2013 event, and twice helping the United States win an Olympic gold medal. Paul has been named to the All-NBA Team eight times, including four first-team selections, in addition to nine years on the NBA All-Defensive Team. He ranks ninth in NBA history and is the league’s active leader with 8,708 career assists, while his 9.8 career assist average is third-best in NBA history. Last season he became just the 12th player in NBA history to record over 2,000 career steals. Since 2013, Paul has served as president of the National Basketball Players Association. 

In 2013, Wake Forest retired Paul’s No. 3 jersey, which now hangs in the rafters of Lawrence Joel Veterans Memorial Coliseum. 

About Wake Forest University:

Wake Forest University combines the best traditions of a small liberal arts college with the resources of a large research university. Founded in 1834, the school is located in Winston-Salem, N.C. The University’s graduate school of arts and sciences, divinity school, and nationally ranked schools of law, medicine and business enrich our intellectual environment. Learn more about Wake Forest University at

About the Chris Paul Family Foundation

The Chris Paul Family Foundation strives to positively impact individuals and families by leveling the playing field in education, sports and life. The foundation provides resources that enrich and strengthen healthy development of strong communities. Recognized as a leader in the area of philanthropy, The Chris Paul Family Foundation will continue to use its platform to impact communities nationally and globally. For more information about the Chris Paul Family Foundation, visit //

Salvation Army Receives Grant from Leon Levine Foundation

The Salvation Army of Greater Winston-Salem is pleased to announce that The Leon Levine Foundation has awarded a $25,000 grant to assist with the ongoing implementation of their service to individuals and families facing homelessness, hunger, and crisis. The grant will also be used for educational support to school-aged children served by The Salvation Army.

Established by Leon Levine, founder of Family Dollar Stores, the foundation’s mission is “to improve the human condition by creating permanent, measurable, life-changing impact.” Sandra and Leon Levine have established a legacy of philanthropy in the Charlotte area and in 2017 expanded their reach to other major cities in the Carolinas, including Winston-Salem.

Tom Lawrence, executive director of The Leon Levine Foundation, explained: “We’re excited to maintain and strengthen our partnerships with organizations in Winston-Salem. We believe that the Salvation Army of Greater Winston-Salem is providing critical services to hundreds of people through its core programming. The agency’s willingness to help those in need work toward self-sufficiency aligns well with our mission.”

The Salvation Army of Greater Winston-Salem is in its 111th year of providing services such as The Center of Hope Family Residence, the only family emergency homeless residence in Forsyth County, distributing food to families in need, serving a community breakfast every day of the year, operating two Boys & Girls Clubs, and ensuring that thousands of children receive Christmas gifts with the annual Angel Tree program.

Salvation Army Area Commander Major Stan Colbert explains the significance of the award, “A gift of this size is a true blessing for the families and individuals we serve, especially the children who currently reside with their families at the Center of Hope, and the youth of our community who attend our Boys & Girls Clubs. We are deeply grateful to The Leon Levine Foundation for their support.”

About the Salvation Army

The Salvation Army, an International movement, is an evangelical part of the universal Christian church.  Its message is based on the Bible.  Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.  The Salvation Army was established in Winston-Salem in 1907 and serves more than 50,000 people in Forsyth, Davie, Stokes and Yadkin counties each year.  The Salvation Army offers many programs including the only emergency shelter for homeless families in Winston-Salem, the only on-site breakfast feeding program in the community, a travel assistance program, and a program in conjunction with the Winston-Salem/Forsyth County Schools to purchase new shoes for school-age children called Happy Feet. The Salvation Army is a participating United Way agency.  For more information about programs or to make a donation, visit . Connect with us on Facebook, Twitter, and Instagram.

About The Leon Levine Foundation

Started by Leon Levine – the founder of the first Family Dollar Store in Charlotte, N.C. – in 1980, The Leon Levine Foundation’s mission is to improve the human condition by creating permanent, measurable, and life-changing impact throughout the Carolinas. The organization invests in nonprofits with strong leadership, a successful track record, and a focus on sustainability in the areas of healthcare, education, Jewish values, and human services. For more information, please visit

WSSU Fall Semester Preview | Keep it Local

For Keep it Local in August, we’ll be focusing on all things Education. I’ve reached out to our colleges and universities for a Fall Semester Preview. Here are some of the highlights happening this fall at Winston-Salem State University.

New Residence Hall

H. Douglas Covington Hall, a new $24 million living/learning community, a residence hall for freshmen, is opening for the first time this Fall semester. Increasing enrollment over the past five years and an on-campus residency requirement have created the demand for more housing. The facility features innovative common areas and rooms for about 300 students, plus additional spaces for RAs and faculty-in-residence. 

WSSU boasted 52% participation by HUB businesses (historically underutilized businesses) in the construction of the residence hall.


There have been a number of new leadership positions filled this year. This includes:


Two academic centers are beginning to make a difference in the communities around Winston-Salem:

The Center for the Study of Economic Mobility will premiere a new documentary next month that details the obstacles a worker faces taking public transportation to work. The center also has launched a new entrepreneurship program for students, and the first faculty fellows are wrapping up their research, which will be presented this fall.

The Center of Excellence for the Elimination of Healthcare Disparities at WSSU has received nearly $600,000 in grant funding recently to support health equity research. The programs directly impact the communities around the university. This includes the expansion of the Rams Mobile Unit and an HBCU model diabetes prevention program.

The Chamber’s Keep it Local initiative promotes community support for local business ventures. Spending locally creates a strong economy and a sense of place which gives our town its unique lifestyle. The Keep it Local campaign will feature a different segment of businesses each month in 2018. August is Education Month.

Forsyth Tech Receives Grant to Support Economic and Workforce Development

The Bank of America Charitable Foundation has donated $10,000 to support scholarships for skills development at Forsyth Tech through the Economic and Workforce Development division. 

Bank of America is lending, investing and giving in local communities in order to advance local economies and create positive change.

“In order for our community to thrive, we must work together to fill jobs with skilled employees,” said Derek Ellington, Triad Market President at Bank of America. “Through job training and quality instruction, this program is giving underemployed or unemployed individuals an opportunity for a rewarding career. We’re excited to support this training and to drive economic mobility in our community.”

The grant will provide scholarships for students needing short-term skills development to move into work and careers. Through the CareersNOW program, students will develop competencies and confidence for high-demand fields.

“We are grateful to Bank of America for this support,” said Juanita Murphy, director, career advancement and support at Forsyth Tech. “Through this grant, we’re increasing economic opportunities and helping change lives.”

Bank of America visits Forsyth Tech to present check for scholarships grant. From left: Brent D. H. Morin, Bank of America, Gary Green, president of Forsyth Tech, Juanita Murphy, Forsyth Tech, Wes Huff, Bank of America and Alan Murdock, vice president, Economic Workforce Development, Forsyth Tech.    

About Bank of America

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business clients with approximately 4,400 retail financial centers, approximately 16,100 ATMs, and award-winning digital banking with approximately 36 million active users, including 25 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

About Forsyth Tech

Forsyth Technical Community College provides students with guided educational pathways into a competitive workforce for the community and global economy. The college offers associate degrees, diplomas, and certificates in more than 200 programs of study, including programs that promote personal and professional development through non-credit courses and seminars, as well as customized training for business and industry. Forsyth Tech is the seventh largest community college in North Carolina and serves more than 35,000 students with approximately 1,500 full and part-time faculty and staff.  For additional information, please visit and follow Forsyth Tech on Facebook, Twitter and LinkedIn.

Family Services Hosts Pre-K Business Community Listening Session at the Chamber

Join Us for a Business Community Listening Session on the Pre-K Priority

Wednesday, August 22, 8:30–9:30 a.m.
411 West Fourth Street, Suite 211, Winston-Salem, NC 27101
Refreshments will be served.

All children in Forsyth County deserve the opportunity to enter school ready to learn.

The U.S. Chamber of Commerce Foundation supports early education from a two-generation approach to building a strong workforce by investing in human capital through early education.

As business leaders in Forsyth County, you understand that a strong workforce is essential to economic growth. Quality pre-kindergarten programs put four-year-old children on the road to success in school and in life. Communities across the U.S. and North Carolina are making it possible for all four-year-olds to attend quality Pre-K programs. However, in Forsyth County only 25% of four-year-olds are enrolled in licensed, quality Pre-K programs.

The Pre-K Priority, a community collaboration consisting of early childhood experts and facilitated by Family Services, is working to make quality Pre-K programs available to all four-year-olds in Forsyth County. They are inviting members of the business community to contribute their thoughts and experiences related to Pre-K programs as well as concerns, questions, and suggestions about giving more children an opportunity to attend a quality program.

Please contact: Leslie Mullinix | 336.722.8173 [email protected]

The Winston-Salem Chamber Board Supports City Capital Needs Bonds

After multiple presentations and discussions on the City of Winston Salem’s Capital Needs Bond issue, the Winston Salem Chamber of Commerce Board of Directors has voted to support the Capital Needs Bond.  

The City Council is proposing that the City move forward with a bond referendum to fund $122 million worth of projects in five categories:

  • • Streets and Sidewalks: $43.7 million
  • • Parks and Recreation: $31 million
  • • Public Safety Facilities: $21.1 million
  • • Economic Development: $14.5 million
  • • Housing: $11.7 million

The projects would be funded by a 4-cent increase in the City’s property tax rate. City Manager Lee Garrity and Assistant City Manager Ben Rowe presented information to the Chamber’s Board of Directors about the City’s capital needs, the proposed bond package, impact on citizens, and comparisons to other North Carolina metros on data points such as debt per capita, property tax base, and tax rates. 

Board Chair Jimmy Flythe, Director of Government and Community Relations for Duke Energy, says “After a robust discussion, the Chamber leadership determined the investments in the projects within this bond referendum will be beneficial to the business community and in keeping with the Chamber’s strategic vision for Winston-Salem and Forsyth County to be the best community in the United States to start and grow a business and to live.”

Chamber President and CEO Mark Owens says “we appreciate the City’s efforts to inform the business community of the City’s capital needs and the proposed referendum’s impact on both citizens and businesses. We must invest in community resources to continue building the vibrant metro area that’s so attractive to new businesses and investments. We believe that the City has proposed well-balanced investments in strategic initiative areas while maintaining our competitive advantage in relation to other metros in our State. Thank you to the Government Affairs Committee and the Board of Directors for their diligent work on behalf of the Chamber’s membership.”

Items in the project such as transportation infrastructure, public safety communication systems, economic development site and infrastructure improvement, and items that affect housing for the workforce are all items that the Chamber feels are needed to have the best business environment possible.

If approved by the City Council, the bond referendum will be included in the general election on November 6, 2018.

The Winston-Salem Chamber publishes a Legislative Agenda annually. 

Click here for more information about the 2018 Bonds. 


Triad Talent | What Your Job Candidate Wants From You

The hiring process is very different from how it used to be. In the past, you would put a job posting in the newspaper or on your website and then the applications would flood your inbox. Not today. It takes a lot more deliberate planning to hire the best talent. Believe me, the candidates you want are out there but you must put forth more effort to connect with them. Candidates have higher expectations of a company at all stages of the hiring process.

Professional networking powerhouse, LinkedIn, recently surveyed 14,000 professionals from around the world to find out their attitudes and habits when job-searching. The study identified statistics of how they find jobs, what motivates them to pursue opportunities and what they want from the employer throughout the process. Here are some of the key takeaways that you may want to consider for acquiring talent in the future.

Photo by William Stitt on Unsplash

Candidates Want to Hear From You

Job candidates are a lot more open to learning about new opportunities, even if they aren’t the best fit for them. Candidates suffer from FOMO (fear of missing out) even when searching for jobs.  Therefore recruiters should not shy from cold contacting potential candidates to share information about opportunities or just to learn more about the individuals. Candidates really appreciate it and are highly flattered when recruiters reach out to them. It makes them feel in demand and boosts their ego while job searching, which can be a very daunting task.

Open communication is key in many aspects of business, especially in the media-driven world we live in. Hiring managers and recruiters need to be connected in their community to make themselves and their companies more visible. This may include going to a Chamber networking event, chatting with strangers at your neighborhood coffee shop or posting updates on LinkedIn. Share news about yourself and your company, especially when looking for new talent. Post job listings on multiple platforms and give detailed descriptions of the position.

Tell Candidates What They Want to Know

A candidate’s job search starts well before their first contact with the organization. Candidates spend 1-2 months, on average, gathering information before ever applying. Having a solid online presence is key for a company.  If your website looks dated, doesn’t have recent information, or is less than aesthetically pleasing, you may have just run off your ideal candidate. Word of mouth is important, but it doesn’t compensate for a poor virtual image.

To ensure that your online identity is adequate and appropriate: Google your business and job postings. Are you having trouble finding your business or job in the search engine? Imagine that potential candidates are probably having difficulty as well. Also, make sure that your job descriptions are optimized with good keywords.

Utilize social media to not only expand your virtual presence, but also to share information about new opportunities. Many of your followers are likely following you for research purposes should you ever have an opening. Posts about new hires and employee success stories help potential candidates see themselves in your organization.

Candidates Want the Interview Process to be Brief

For some companies, maneuvering the hiring process is like being hazed to join a secret society. Nobody talks about it but we all know it is happening. Long, drawn-out processes are tiresome for all involved, especially the candidate. On average, candidates have three interviews over a two to three month period. Anything beyond that is likely too much, depending on the position. Keep the process as short as possible but ensure that the time spent is valuable for you and the applicant.

Keep the candidate informed and make sure they know what to expect. They want as much information as possible about the application and interviewing process, as well as the responsibilities of the position. Surprises can be off-putting and send the wrong message. Also, candidates greatly appreciate office visits and opportunities to learn about company culture. It helps them determine if they are a good fit for the organization.

Overall, it is important to always imagine yourself in your candidate’s shoes. What information would you like to know and what experiences would provide you the most value when looking for a new opportunity. Whether the candidate is or isn’t chosen for the position, have honest and open conversations about how they thought the process went. The more you know the better you can make the hiring process for the next candidate.

For reference and further reading, access the “Inside the Mind of Today’s Candidate” report by LinkedIn Talent Solutions.

Triad Talent is a blog series by Walter Farabee, Director of Talent Retention and Recruitment, covering issues related to developing the talent pool in Winston-Salem and Forsyth County. He’s a part of the collaborative working group, Piedmont Triad Talent Alignment Strategy.