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Dash to Rebrand as “Rayados” for MiLB’s “Copa de la Diversión” Initiative

In conjunction with Minor League Baseball (MiLB), the Winston-Salem Dash have announced they will be rebranded as the Winston-Salem Rayados for five Sunday home games this season as part of the launch of “Copa de la Diversión”, or “Fun Cup,” a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local Hispanic/Latino communities.

The Dash and 32 other Minor League clubs will bolster their marketing and customer service efforts to create a culturally-relevant gameday experience through music, concessions and promotions. 

“Rayados”, which translates to “the Striped Ones,” is born out of collaboration with the baseball team and the Hispanic League of Winston-Salem. The name recalls the pinstripes worn from previous Winston-Salem teams, and the term “Rayo” also loosely translates to “Bolt,” the Dash’s mascot.

The Rayados will compete in a 160-game event around the country to build awareness and create excitement for the new national series. Also, a 3-foot tall “Copa de la Diversión” trophy will embark on a tour of the participating cities, as part of a “Gira de la Copa” (“Cup Tour”). The winner of the trophy will go to the team that most successfully engages their community through their marketing efforts.

The following dates, which are all 2 p.m. start times, will feature the Rayados uniforms:

May 6 vs. Buies Creek
June 3 vs. Carolina
June 24 vs. Down East
July 8 vs. Down East
August 12 vs. Potomac

“Forsyth County has an ever-growing Hispanic population, and we are excited to celebrate their culture with our Rayados games,“ said Dash president C.J. Johnson. “We look forward to representing Winston-Salem in this fun competition against other Minor League teams across the country.”

Winston-Salem will sport a white jersey with red and blue stripes and “Winston-Salem Rayados” written on the front. In addition, the club will wear red caps with a white “R” outlined in blue. These caps will be available for purchase all season long at the Hanes Team Store located on the concourse behind home plate at BB&T Ballpark. They will also be available online at wsdash.com.

Tickets for this season’s Rayados games will start as low as $8 and are available by calling (336) 714-2287 or visiting wsdash.com. Every Rayados contest will also be a Lowes Foods Family Sunday, with free popcorn for children 12 and under. Also, the Kids Zone will be free, and two players will be available to sign autographs prior to the game.

 

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