Winston-Salem native Lizzie Ward Roediger is the Chief Marketing Officer of Teall Capital and former President and CEO of Sunshine Beverages, an early-stage company that manufactures and sells better-for-you energy beverages.

As an executive experienced in managing company growth, Lizzie believes that Winston-Salem is an ideal location to start and grow a business.

“There is a shared and active interest among leaders in the area to help younger businesses succeed and thrive. I’ve benefited greatly from the network and found lifelong mentors who have built their companies here.”

Lizzie Roediger

College, business school, and early career opportunities took Lizzie to New York City and Atlanta, where she worked in brand strategy and strategic marketing for IMG College and Coca-Cola. Lizzie says while she enjoyed living in larger metros, she appreciates the balance Winston-Salem offers.

“There is a strong sense of community here. Newcomers can easily get involved. The focus is on collaboration, not competition.”

Lizzie says her hometown also offers conveniences she didn’t find in major metros. “I travel frequently for my job, and it takes me less time to get to the airport from my home in Winston-Salem than it did from my apartments in both Atlanta and Manhattan. There is little to no traffic on a daily basis, which I especially appreciate after a couple of years of living and working in Atlanta! It’s easy to take for granted, but the ease of getting around town is a major advantage here.”

Lizzie and her husband welcomed a baby boy in 2020. To Lizzie, Winston-Salem is the perfect city to grow both her career and family.


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